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Tata Strategic assessed the market potential for the various offerings. Detailed models were developed to forecast the demand from various segments in the automotive industry and hence the demand for components. Key customer segments were identified and their buying patterns and service requirements mapped. Based on this, a growth plan in terms of customer segments and offerings was drawn up, and areas of improvement to address critical customer concerns were identified. Targets with respect to volumes and market shares and a capacity enhancement plan to meet the forecasted demand and market shares were also drawn up. Essential enablers to the strategy were laid out in terms of key business processes and organisation structure.

The recommendations were acted upon and the client has significantly strengthened its position in the domestic as well as international markets. Today, it has become one of the most profitable and respected automotive groups in India.