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Tata Strategic assessed the telecom environment with respect to customers, regulation, technology and competition, and estimated the market potential for different segments in the Indian telecom market. The group’s vision and long-term strategic intent in telecom was formulated, growth options and attractive investment opportunities were recommended to achieve this vision, and an optimum organisation structure covering the various telecom entities in the group was evolved.

The group was able to take critical investment decisions based on Tata Strategic’s recommendations and is now one of India’s leading integrated telecom operators.