The growth story for the Indian chemical industry remains intact. However post downturn, domestic chemical companies across different segments are likely to face stiff competition either from imports or global giants manufacturing locally to serve the Indian market. There is no common solution to counter such competitive pressures as each segment has different critical success factors. Indian chemical companies would do well to tailor their strategy depending upon the segment in which they operate, say Raju Bhinge, Chief Executive and Ankur Singhai of Tata Strategic Management Group. (This article was also published in Chemical World, May 2010)
