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A leading publishing house, looking for entry in tourism sector, engaged Tata Strategic to prepare a business plan for developing a uniquely positioned tourism destination.  Tata Strategic built a hypothesis of possible components based on client aspirations, tourism facilities in Goa and benchmarking with other renowned national and international tourism products / destinations.  The hypothesis was then validated with the tourism potential / trends of Goa, profile of tourists visiting Goa and its fit with the proposed concept / location.  The final product mix was used to prepare a conceptual layout and estimate the project investments and returns.  Tata Strategic also assisted the client in identifying a suitable site and suggested various financing options for the proposed development.