India entry strategy for a world leader in automotive tyres

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Tata Strategic was commissioned to outline the possible scenarios that could emerge with respect to the use of radial tyres in passenger cars and commercial vehicles in India. Tata Strategic estimated the business potential in India and identified economic manufacturing capacity to be set up in the country.

SMG also undertook a study to identify the most optimal location for setting up such a manufacturing capacity based on geographic, economic and political considerations.

The client has presented Tata Strategic’s findings to its board of directors and the India entry decision is under consideration.