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India’s economy is back on a growth trajectory. But in the last 12 to 18 months five factors have gained prominence and will profoundly influence the strategic choices of firms in India, says Raju Bhinge, Chief Executive, Tata Strategic Management Group. (This article was published in The Financial Express February 23, 2010)

Newer channels, widening product portfolios, expanding consumption occasions and emergence of distinct consumer sub-segments have significantly increased the complexity for Indian consumer facing companies. Companies need to be aware of the triggers that help decide when to review their Route-to-Market (RtM). Having the right RtM strategy would help consumer facing businesses gain market share at an optimal cost say Pankaj Gupta, Practice Head- Consumer & Retail and Rajiv Subramanian, Project Leader of Tata Strategic Management Group. (This article was published in The Hindu Business Line - Brand Line February 4, 2010)

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Rural India offers attractive growth opportunities across a number of consumer product categories. However, rural market distribution continues to be plagued by problems of limited reach and high cost to serve. Companies need to develop out-of-the box approaches to profitably serve rural markets if they wish to solve the cost to serve conundrum say Pankaj Gupta (Practice Head – Consumer & Retail) and Raghavendra Rao of Tata Strategic Management Group. (This article was published in Outlook Business February 6, 2010)

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The passenger car industry continues to be one of the biggest contributors to GHG emission globally. Consensus on restricting their tail pipe emissions can have a major impact on the future of the internal combustion engine which has been the motive force for this industry for over a century. However, even if India were to adopt similar norms, its domestic passenger car industry is likely to witness less turmoil as compared to its global peers till 2020 say Arindam Chakrabarti and Vikas Agrawal of Tata Strategic Management Group. (This article was published in Business World January 2010)

The Indian processed food industry’s growth drivers are robust and indicate that the sector holds strong potential to improve on its current growth in the future, provided affordability is further improved and a consistent export policy is adopted, say Pankaj Gupta, Practice Head – Consumer & Retail and Indervir Singh, Project Leader at Tata Strategic Management Group. (This article is published in F&B News magazine December 2009)

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Surplus deployment of white-collar jobs can be a result of problems in business processes and structure, say Arindam Chakrabarti, Practice Head (Auto and Engineering) and Sandeepan Banerjee of Tata Strategic Management Group. (This article was published in Tata Review magazine October 2009)

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The Indian personal care ingredients (PCI) industry has taken rapid strides in the last few years, as more and more personal care products (PCP) incorporate specialty ingredients in their formulation. However, a comparison with per capita consumption of PCP in China reflects the largely untapped nature of the Indian market. Favorable demographic factors and increasing beauty consciousness indicate high future demand for personal care products and specifically for active ingredients. Key trends, including nanotechnology and green chemistry besides others, will influence the strategies of PCP and consequently PCI players. The eventual winners would be those who ensure better value offerings to meet the needs of the Indian consumer say Pratik Kadakia, Abhishek Nigam and Ashwin Rao of Tata Strategic Management Group. (This article was published in Chemical Weekly, October 6, 2009)

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