Articles

Competing successfully in Indian Specialty Chemicals Industry

India’s strong position on the critical success factors for the specialty chemical industry could help it emulate the success story of Europe in a similar structural framework. However specialty chemical companies in India must address four key dimensions in their strategy: innovation to meet local needs, channels for effective customer interface, leadership in evolving sustainability trends and leveraging upstream chemicals supply; say Dr. Alexander Keller of Roland Berger Strategy Consultants, Pratik Kadakia and Abhishek Nigam of Tata Strategic Management Group. (This article was published in Chemical Weekly June 2010)

 

Well Being in India : disparity and surprises across districts

The issue of income versus well being has been highlighted by Prof Stiglitz and others. Well being, in the Indian context needs to consider a range of indicators representing material and social factors. Computing a Well Being Index by district reveals wide disparities – even in the same state. Even more surprising diversity amongst districts is revealed by a Female Security Index. All organizations – Government bodies, NGOs and businesses – need to look at relevant indicators at the district level for effective action planning and results, say Raju Bhinge, Chief Executive and Harsha Kapoor, Practice Head- Analytics Solutions of Tata Strategic Management Group

 

Tracking the customer’s needs

In order to achieve higher profitability and market share, companies should adopt a needs-centric marketing approach and design marketing initiatives, product offerings and services around customer needs, say Harsha Kapoor, practice head, analytics, and Rituparna Dasgupta, associate consultant, of Tata Strategic Management Group. (This article was published in Tata Review magazine May 2010)

 

Indian chemical industry: Road ahead

The growth story for the Indian chemical industry remains intact. However post downturn, domestic chemical companies across different segments are likely to face stiff competition either from imports or global giants manufacturing locally to serve the Indian market. There is no common solution to counter such competitive pressures as each segment has different critical success factors. Indian chemical companies would do well to tailor their strategy depending upon the segment in which they operate, say Raju Bhinge, Chief Executive and Ankur Singhai of Tata Strategic Management Group. (This article was also published in Chemical World, May 2010)

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Auto-components: Meeting the “Climate Change” Challenge

As the Copenhagen chronicle unfolds, pressure on the automotive industry to reduce emissions mounts. The extent and speed of adoption of electric and hybrid vehicles will determine their impact on the auto component industry. However, Arindam Chakrabarti, Madhura Sekhsaria and Ashim Sharma of Tata Strategic Management Group believe that players need to take immediate cognizance of the shifts and dynamics in auto components and position themselves for the future. (This article was published in magazine Autocar Professional, April 15, 2010)

 

India – Becoming a Global Hub for Small Cars

India is rapidly evolving into a hub for small cars — covering design, manufacture and export. OEMs and component makers need to review their India strategy to address this opportunity.

 

New rules of the game in the Indian steel market

In the near future, the Indian steel industry is likely to witness increased competition due to a supply glut. Simultaneously, customer needs are becoming more complex as the industry evolves.  Customers will increasingly prefer suppliers who offer customized service, reliability of supply and local processing of steel products. Only those steel suppliers who embrace these new rules of competition will survive and grow in the marketplace, say Shripad Ranade and Achal Saran Pande of Tata Strategic Management Group.. (This article was published in Metal Bulletin Magazine, March 22, 2010)

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Healthcare for All – A Distant Dream or a Reality?

The healthcare delivery systems in India effectively cater to only 10% of the population and mainly to the affluent section of the society. Is it possible for this highly capital intensive industry to serve the rest of the population without any subsidies and government support? Yes, in fact it makes a good business proposition say Susnato Sen, Practice Head-Infrastructure, Saurabh Jain and Dhruv Thakkar of Tata Strategic Management Group. (This article was published in Express Healthcare February 23, 2010)

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Education: The next big opportunity

Imminent reforms in the education sector imply manifold growth and new opportunities for companies involved in this fast-changing field, say K Raman (Practice Head, Infocomm, Media and Education) and Kaustav Ganguli of Tata Strategic Management Group. (This article was published in Tata Review 2010 Magazine and in Education World magazine March 2010 edition).

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Formulating Strategy .... after the downturn

India’s economy is back on a growth trajectory. But in the last 12 to 18 months five factors have gained prominence and will profoundly influence the strategic choices of firms in India, says Raju Bhinge, Chief Executive, Tata Strategic Management Group. (This article was published in The Financial Express February 23, 2010)

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Competing Through an Optimal Route-to-Market Strategy

Newer channels, widening product portfolios, expanding consumption occasions and emergence of distinct consumer sub-segments have significantly increased the complexity for Indian consumer facing companies. Companies need to be aware of the triggers that help decide when to review their Route-to-Market (RtM). Having the right RtM strategy would help consumer facing businesses gain market share at an optimal cost say Pankaj Gupta, Practice Head- Consumer & Retail and Rajiv Subramanian, Project Leader of Tata Strategic Management Group. (This article was published in The Hindu Business Line - Brand Line February 4, 2010)

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