Many trans-national businesses have been eyeing India keenly. They either want to cater to the Indian market, source products from India or outsource businesses processes here. The country has a highly skilled manpower pool fluent in English. This, along with state-of-the-art telecom infrastructure makes it a favourable destination for offshore outsourcing of business processes. Further, the country’s technology savvy talent base gives it an advantage in low-cost manufacturing of engineered products. But on the flip side, India is a complex market with diverse economic strata, differential economic growth across regions, dynamically changing government policies, diverse cultures, geographically dispersed markets and a huge low-cost unorganised distribution structure.

Therefore, to understand these diversities is extremely important before product portfolios and investment phases for the Indian market are designed. Decisions on partners, acquisition targets and manufacturing locations can also be critical for the success of a business in India.

TSMG has developed a unique consulting model for addressing the issues faced by companies leveraging India in its global strategy for growth or cost optimisation. Our experience across sectors, knowledge of the Indian markets and consumers, and understanding of government regulations and policies has stood us in good stead while assisting a number of companies from the US, Europe and Asia prepare and implement India entry strategies. Further, we have helped clients looking to harness India’s low-cost manufacturing, through strategic sourcing initiatives and vendor identification. Our numerous service industry clients have been benefited by way of outsourcing their customer facing and back-office processes and setting up of BPO outfits. Often, we have partnered them from identifying processes through to transitioning and stabilising the BPO.

TSMG helps companies understand the contradictions of the Indian market and industry. We develop a detailed strategy for entering India on the lines of phasing of products, markets, investments and customer access plans. As manufacturing capacities are disintegrated and geographically diverse, it is no easy task to identify the most appropriate supplier of a product. We assist companies in identifying the products that can have factor advantages when manufactured in India. We also identify and qualify suitable suppliers with the appropriate technology for production at desired price points, their financial capability to sustain supplies and credibility in business dealings. We also assist in identification of strategic alliance partners and acquisition targets, due diligence and location studies.
 
In the case of outsourcing of processes, it is critical to identify a suitable vendor as a large number of third-party BPOs, focusing on different industry verticals and business processes, have mushroomed in different geographical hubs. We assist our clients identify the processes to outsource by mapping their criticality to business and costs. The processes can either be out-located to a subsidiary in India or outsourced to a suitable vendor.  In the case of out-location, we assist the client set up a subsidiary in India. In the latter case, we help them identify suitable Indian suppliers. We also map the transitioning of the processes to India. We could also run a program management office to stabilize the process in the Indian outfit.

Our India entry practice has assisted several global corporations including some Fortune 500 companies in businesses as diverse as media, retail, telecom and auto components explore and/or set up operations in the Indian sub-continent.